The EU Commission wants to bolster Privacy as an human right stemming from the right to self-determination.
Therefore, Data Localisation will be allowed as little as possible.
A further (greatly-innovative) perspective is that of leveraging Competition Law. Since the term “BigData” gained weight, data has been considered as an essential facility and its refusal to use can be considered an anti-competitive practice.
Moreover, personal data could be assigned additional protection where this is considered as IP.
Last but not least, while the current definition of personal data (according to the GDPR) hinges on data “provided” by the right holder, the aim is to extend it to personal data “generated by virtue of the use of the service”